When the World Wide Web
became functional and practically usable, just after 1995, almost
everything that people wanted access to, got hoisted onto the online
space. Banking too joined the bandwagon. But unlike many other 'not
so important' things that went online, with or without a real need,
banks going online was a logical progression from the early 'Home
Banking' system that had already whet the banking customers'
expectations.
Even before 'www' could
come into currency, in the 80s, Citibank, Chase and a few others were
offering, what was then considered unmatched access to banking
services, through their innovative use of numeric keypad and a
telephone line. A customer, using the numeric pads, could key in an
instruction and the tone, carried over the phone, would tell the bank
what was needed. The first usage of the term 'online banking' was, as
a matter of fact, with reference to this numeric pad phone-line
system.
From there, to where we
are now, has been a long evolutionary journey in banking, but the
core focus has remained unchanged: greater banking flexibility.
Here's a quick appraisal of our online banking experience today and
the greater banking flexibility we enjoy:
Anytime anywhere
banking: Online banking allows us banking from anywhere at
anytime as long as we are connected to the bank's server either
through our computers – desktop, laptop or notebook or device –
mobile, smartphone or tablet. Anytime, anywhere banking is usually
offered 24/7 with the exception of maintenance downtimes, of course!
Cheaper and more
effective banking: It is cheaper (and easier) for the user, given
that the user does not have to spend time and money going to a
branch, and cheaper for the bank because now branches have become
optional. Many branches have actually been shut down by banks.
Single-platform
access: From paying bills online to sending money to a third
party account, just about everything can be done today through online
banking and done one after the other via the same platform. An
offline experience however, typically allows only one request at a
time. Your teller line, for example, is usually different from an
address change request line and it would mean having to stand in two
different queues for two different service requests. Now, with online
banking, one can stop a check payment, set up standing orders, change
profile information, make payments, add beneficiaries and do almost
everything that one regularly does with an account.
Almost every bank in
Malaysia today offers online banking. As a user though one needs to
be doubly sure of a few things. While the offerings are by and large
the same, a comparison of factors like – the security offered, the
flexibility offered, the ease with which service requests can be made
– will come in handy while zeroing on a particular online banking
offering.
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